
Angel Investing
Angel investors got their name from Broadway, where wealthy patrons bankrolled shows that otherwise would never have opened.

Product-Market Fit
Marc Andreessen's 2007 blog post boiled startup success down to one phrase, product-market fit, which you can lose as easily as win.

Bootstrapping
Bootstrapped founders keep far more ownership, but the business has to pay its own way, and reach profit sooner than a venture-backed rival.

Venture Capital
Venture capital expects most startups to fail, and counts on a few billion-dollar winners to make the whole fund profitable.

Startups
Startups are built to scale fast rather than stay cozy, and most don't survive their first several years.

Franchising
A business model that trades away some independence for something genuinely valuable: skipping most of the guesswork of an unproven business idea.

Pitch Decks
A pitch deck runs 10 to 20 slides, and Guy Kawasaki's famous rule is 10 slides, 20 minutes, and nothing smaller than 30-point font.